A WELL DESIGNED BRAND MUST:
ACCURATELY REFLECT YOUR PASSION
Your brand carries a message. Does that message clearly define what you do and why you do it?
BE COMPELLINGDoes your brand tell a compelling story? It should! That story needs to be shared with the world. Learn how to captivate your supporters.
BE CONSISTENT AND COHESIVE
If you were to line up everything that your nonprofit uses to commmunicate (flyers, posters, ads, etc), would they all look like they’re for the same nonprofit?