PEER TO PEER (P2P) FUNDRAISING IS ONE OF THE MOST EFFECTIVE WAYS TO RAISE SUPPORT.
HERE ARE THE TOP SIX P2P CAMPAIGN STYLES YOU SHOULD CONSIDER:
ALL INCLUSIVEFocuses on multiple goals and provides multiple ways to fundraise (participation, commemoration, etc.) Example: National MS Society
MULTIPLE WAYS TO FUNDRAISE
Provide many different ways for your supporters to fundraise: “Get Fit”, “Go Green”, “Get Festive”, “Go Wild”.
Example: San Diego Zoo
SINGLE FUNDRAISING FOCUS
Also known as “endurance” fundraisers. They are focused on a specific event/trip, over an extended period of time.
Example: St. Jude Heroes
Single day campaign. Pick one day, one time period, and bring people together for a united goal.
Example: Alzheimer’s Association
TWO WAYS TO FUNDRAISE
Two campaign styles run at the same time, allowing supporters to participate and/or commemorate.
Example: Team Fox
BUILD ON EXISTING CAMPAIGN
Build on a campaign that already exists and has been successful. For example, if it’s a campaign that has only been on the ground, now turn it digital.
Example: Salvation Army
REGARDLESS OF THE FUNDRAISING CAMPAIGN YOU USE, FOR IT TO BE SUCCESSFUL IT MUST:
BE PROPERLY BRANDED
Integrating your brand into every layer of your fundraising campaign provides your audience with familiarity and trust.
HAVE THE RIGHT MESSAGE
Your campaigns need to communicate the same message that your brand does. Make sure to include a compelling “Call to Action”.
Be strategic with your campaign efforts, making sure to reach your target audience by promoting your campaign through different platforms.