PEER TO PEER (P2P) FUNDRAISING IS ONE OF THE MOST EFFECTIVE WAYS TO RAISE SUPPORT.

HERE ARE THE TOP SIX P2P CAMPAIGN STYLES YOU SHOULD CONSIDER:

ONE

ALL INCLUSIVE

Focuses on multiple goals and provides multiple ways to fundraise (participation, commemoration, etc.) Example: National MS Society
FOUR

MULTIPLE WAYS TO FUNDRAISE

Provide many different ways for your supporters to fundraise: “Get Fit”, “Go Green”, “Get Festive”, “Go Wild”.
Example: San Diego Zoo

two

SINGLE FUNDRAISING FOCUS

Also known as “endurance” fundraisers. They are focused on a specific event/trip, over an extended period of time.
Example: St. Jude Heroes

FIVE

SINGLE CAMPAIGN

Single day campaign. Pick one day, one time period, and bring people together for a united goal.
Example: Alzheimer’s Association

THREE

TWO WAYS TO FUNDRAISE

Two campaign styles run at the same time, allowing supporters to participate and/or commemorate.
Example: Team Fox

SIX

BUILD ON EXISTING CAMPAIGN

Build on a campaign that already exists and has been successful. For example, if it’s a campaign that has only been on the ground, now turn it digital.
Example: Salvation Army

REGARDLESS OF THE FUNDRAISING CAMPAIGN YOU USE, FOR IT TO BE SUCCESSFUL IT MUST:

ONE

BE PROPERLY BRANDED

Integrating your brand into every layer of your fundraising campaign provides your audience with familiarity and trust.

TWO

HAVE THE RIGHT MESSAGE

Your campaigns need to communicate the same message that your brand does. Make sure to include a compelling “Call to Action”.

BE MULTI-CHANNELED

Be strategic with your campaign efforts, making sure to reach your target audience by promoting your campaign through different platforms.