ENABLE GIVING ON YOUR WEBSITE
Make sure your website visitors can make a donation directly on your site, rather than through a 3rd party. Doing this helps maintain trust.
DESIGN YOUR DONATION PAGE
Your brand needs to live on your donation page, just like on every page of your website.
MAKE THE DONATION BUTTON STAND OUT
Make it easy for visitors to see. You can use a different color, separate it from the other elements in your navigation, or use a larger font.
MAKE THE BUTTON VISIBLE ON EVERY PAGE
No two donors are exactly alike. Each navigates through your site differently. To accommodate all of your potential donors, make your donation button visible on every page.