ONE

ENABLE GIVING ON YOUR WEBSITE

Make sure your website visitors can make a donation directly on your site, rather than through a 3rd party. Doing this helps maintain trust.

TWO

DESIGN YOUR DONATION PAGE

Your brand needs to live on your donation page, just like on every page of your website.

THREE

MAKE THE DONATION BUTTON STAND OUT

Make it easy for visitors to see. You can use a different color, separate it from the other elements in your navigation, or use a larger font.

FOUR

MAKE THE BUTTON VISIBLE ON EVERY PAGE

No two donors are exactly alike. Each navigates through your site differently. To accommodate all of your potential donors, make your donation button visible on every page.

SIMPLIFY YOUR DONATION PROCESS

5

Ask only for necessary information.

5

Ask for information in a logical order.

5

For longer processes, indicate progress so donors can see where they are in the process.

5

Indicate clearly what you’re asking for in each field of your donation form.

5

Encourage recurring donations.

5

Create a strong post-donation experience. Give your donors something to do after they donate.