IT IS IMPORTANT TO KNOW WHERE YOUR AUDIENCE IS AND HOW BEST TO REACH THEM.

USE THIS GUIDE AS A BREAKDOWN:

FACEBOOK

Primary Audience: All
Good for: Sharing text, photos, videos, links
Best for: Sharing engaging content, reaching a large audience

TWITTER

Primary Audience: Young adults
Good for: Sharing news, text updates, links to info
Best for: Sharing original and curated content

PINTEREST

Primary Audience: Women, foodies, crafters
Good for: Pinning photos, video, graphics
Best for: Sharing products, how-to/tips, e-books

LINKEDIN

Primary Audience: Business
Good for: Sharing news, product info, testimonials
Best for: Thought leadership

GOOGLE+

Primary Audience: Men, students, software developers
Good for: Sharing text updates, links, photos, video
Best for: Sharing original and curated content

YOUTUBE

Primary Audience: All
Good for: Entertainment, information sharing
Best for: Sharing stories, messages, raising awareness

SOCIAL MEDIA IS ABOUT QUALITY, NOT QUANTITY.

Be strategic in what you share about your nonprofit.

HERE ARE A FEW RULES TO CONSIDER WHEN IT COMES TO CONTENT AND FREQUENCY:

FACEBOOK

Minimum: 3 times per week | Maximum: 10 times per week
Types of posts: Behind the scenes photos, quotes, fill-in-the-blank, true-or-false, blog posts, newsletters or announcements

TWITTER

Minimum: 5 times per week | Maximum: None
Types of posts: Blog posts: interesting articles, quotes, news, newsletters or announcements, Vine or YouTube videos, event updates

PINTEREST

Minimum: 5 times per day | Maximum: 10 times per day
Types of posts: Behind the scenes photos, quotes, fill-in-the-blank

LINKEDIN

Minimum: 2 times per week | Maximum: 5 times per week
Types of posts: Product updates, blog posts, industry news, recruitment videos, job postings, newsletters or announcements

GOOGLE+

Minimum: 3 times per week | Maximum: 10 times per week
Types of posts: Behind-the-scenes photos, videos, event information, blog posts, industry news, guides, eBooks, & white papers

YOUTUBE

Minimum: 3 times per week | Maximum: 10 times per week
Types of posts: Stories about your cause and the people you serve, current events