YOUR SOCIAL MEDIA MESSAGES SHOULD ACCOMPLISH THE FOLLOWING:
Create posts that inspire and motivate your audience. These are the best types of posts that your nonprofit can make. Use quotes and photos that are compelling.
Provide clear information about your nonprofit. Don’t assume people are familiar with your website. Include events and other happenings. Repurpose flyers, newsletters, email blasts, etc.
Start a two-way conversation. If people comment on a post, make sure you acknowledge their comment with an encouraging response.
Apply a consistent strategy; one that supports your brand image. Social media networks come and go, but your strategy remains. Make sure your content flows consistently.